Balaji Institute Of Technology & Management (BITM)

Balaji Institute Of Technology & Management (BITM)

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MBA Technology Management

The revised MBA Programme Structure 2025 aligns with Choice Based Credit System (CBCS) and Outcomes Based Education (OBE) to ensure greater academic flexibility, learner-centric approaches, and enhanced educational outcomes.


This curriculum seeks to create capable, socially accountable, and future-oriented business leaders through the promotion of critical thinking, innovativeness, ethical decision-making, and good communication. It offers a balanced blend of core knowledge, functional knowledge, and industry-specific skills that equip graduates to cope with unfolding challenges and opportunities in various sectors.

MBA Technology Management

Location

On-Campus at Pune: 9:00 AM to 4:30 PM

Programme Duration

2 Years

Last Date to Apply

11th May 2026 of Application

Start Date

18th June 2026

Preamble

The revised MBA Programme Structure 2025 aligns with Choice Based Credit System (CBCS) and Outcomes Based Education (OBE) to ensure greater academic flexibility, learner-centric approaches, and enhanced educational outcomes.


This curriculum seeks to create capable, socially accountable, and future-oriented business leaders through the promotion of critical thinking, innovativeness, ethical decision-making, and good communication. It offers a balanced blend of core knowledge, functional knowledge, and industry-specific skills that equip graduates to cope with unfolding challenges and opportunities in various sectors.

 

Definitions

  • Programme Educational Objectives (PEOs): Programme Educational Objectives are future focused long term goals that describe what graduates of an academic programme are expected to achieve within a few years of graduation. They reflect the career and professional accomplishments that the programme prepares students for.

  • Graduate Attributes (GAs): Graduate Attributes are qualities, skills and capabilities that a student is expected to acquire by the time they graduate from a programme. These are often generic, transferable skills that apply across disciplines and prepare students for professional success, and lifelong learning.

  • Programme Outcomes (POs): Programme Outcomes are a set of statements that describes what students (learners) of the programme are expected to know and be able to perform or attain by the time of graduation.

  • Course Outcomes(COs): Measurable statements that describe what a student is expected to know, do, or value after completing a course.

  • Generic Core (GC): Compulsory course to be studied by a candidate as a core requirement to complete the requirement of a degree in a said discipline of study. Therefore, Generic Core courses are mandatory and fundamental in nature. These courses cannot be substituted by any other courses.

  • Generic Elective(GE): An elective course which is common across disciplines / subjects is called a generic elective. ‘Generic Elective’ courses develop generic proficiencies amongst the students.

  • Specialization Core (SC): Specialization Core are the compulsory courses for all the students of a particular specialization.

  • Specialization Elective (SE): A ‘Discipline centric’ elective is called ‘Specialization Elective.’ Specialization Elective courses, in the Semester II, III and IV are focused on a specialization.

 

Graduate Attributes (GAs)

At the end of the MBA programme the learner shall exhibit:

  • GA1: Managerial and Leadership Competence

  • GA2: Communication and Interpersonal Effectiveness

  • GA3: Creativity, Innovation, and Entrepreneurial Mindset

  • GA4: Research and Analytical Thinking

  • GA5: Global and Cross-cultural Orientation

  • GA6: Digital and Technological Proficiency

  • GA7: Entrepreneurship &Intrapreneurship Orientation

  • GA8: Results Orientation and Problem Solving

  • GA9: Ethical, Social, and Environmental Responsibility

  • GA10: Lifelong Learning and Personal Growth

 

Foundation Courses

Foundation courses are preparatory programs designed to equip students with the academic skills and knowledge needed for basic understanding of a particular course. With an aim to establish a common foundation in key areas such as Business Analytics, Accounting, and Technology, SBUP offers various bridge courses.

 

Value Added Courses (VAC)

Value Added Courses are skill-enhancing programs offered by SBUP alongside regular academic curricula to bridge the gap between academic learning and industry requirements, improving students' employability and practical knowledge. The domain specific value added courses will be offered based on current trends and practices of industry.

Courses & Specialization

  • Data Science and Business Analytics

  • Digital Marketing and Business Analytics

  • Product Management and Business Analytics

Program Outcomes

PO1: Domain Knowledge: Gain domain knowledge for understanding business issues and make effective decisions


PO2: Critical Thinking and Problem-Solving Skills: 
Apply theories, appropriate techniques strategic tools, and technology-driven approaches for planning, analysis, execution, and data-driven decision-making.


PO3: Communication and Leadership Skills: 
Enhance Communication Skills; verbal, written and presentation skills in students and develop leadership skills by working effectively in teams


PO4: Entrepreneurial Mind Set: 
Seek information, identify risks, innovate and foster entrepreneurial orientation


PO5: International Perspective: 
Develop abilities to understand international business environment and assess issues of global significance


PO6: Ethical and Sustainable Business Practices: 
Foster ethical and sustainable business practices, integrating personal and professional ethics while considering societal and environmental impacts.


PO7: Holistic Development, Indian Ethos and National Security: 
Elevating personal and professional growth through emotional and social intelligence while embracing the Indian Values and cultural wisdom, and awareness of national security concerns to contribute meaningfully to nation-building.

Program Educational Outcomes (PEOs)

PEO1: Professional and Functional Expertise: Provide graduates with proficiency and applied skills in their specialization of choice to function well in dynamic business environment.

PEO2: Leadership, Innovation, and Entrepreneurial Mindset: Cultivate creativity and innovation with an entrepreneurial and intrapreneurial approach for impactful, ethical leadership.


PEO3: Analytical Thinking and Technology Integration:
Develop rigorous analytical, quantitative, and problem-solving skills by integrating cutting-edge tools, digital technologies, and data-driven decision-making across business functions.


PEO4: Global Perspective with Societal Responsibility:
Develop a global perspective, cross-cultural awareness, and high sense of professional ethics and social responsibility to make meaningful contributions to businesses and society.


PEO5: Lifelong Learning and Adaptability:
Foster lifelong learning, self-improvement, and resilience to evolving business environments, equipping graduates for long-term prosperity in diverse career paths.

Program Specific Outcomes (PSOs)


Data Science and Business Analytics

  • PSO1- Research Mindset: Conduct intensive research investigation and analyze usually in response to a specific business problem.

  • PSO2- Analytical Skills: Providing a strong analytical basis in key functional areas and enabling a high degree of academic flexibility.

  • PSO3- Decision Making: Foster analytical and critical thinking abilities for data-based decision making.



Digital Marketing and Business Analytics

  • PSO1-Ethical and Legal Aspects: Examine the ethical and legal issues in digital marketing and digital marketing research

  • PSO2- Digital Marketing Strategies: Process and develop digital marketing strategies by interpreting the results of SEO

  • PSO3- Social media marketing and Analytics: Identify the elements of social media marketing and social media analytics



Product Management and Business Analytics

  • PSO1- Manage and lead businesses: Developing skills among graduates through hands-on learning methods essential to successfully manage and lead businesses across the globe.

  • PSO2- Competitive in Corporate World: Providing opportunities to students for competing in corporate world characterized by diversity, rapid technological development, and a fiercely competitive marketplace.

  • PSO3- Creativity and Innovation: The ability to use creativity and innovation while making decisions and Application of multidisciplinary knowledge comprising of finance, operations, system, marketing and human resources management to integrate business projects as well as to manage effectively through professional ethics and social responsibility

Comprehensive Concurrent Evaluation (CCE) Methods

The Controller of Examination along with Academics Department prepare the CCE Plan for all the semesters. The CCE parameters are listed below:

 

Group 1Group 2Group 3
Mid Term ExaminationsBusiness SimulationsProject Evaluation
QuizOnline Certification CoursesCase Study Assessment
Model DevelopmentPresentationPractical Assignment
--Viva Voce

 

A combination of above components would form the basis of Comprehensive Concurrent Evaluation for courses.

Assessment

All 3 Credit and some 2 Credit courses will have 50% internal component and 50% component as external [University] examination. All 1 and 6 Credit and some 2 credit Course will have Internal component for evaluation.

Standard Of Passing

The total weightage (100%) for some subject is equally divided (50/50) between Internals and End Term Examinations and some subjects are totally evaluated by internal component. Students are expected to obtain a minimum of 40% of marks in the internals and the End Term Examinations individually to be considered as pass in the particular subject. Sri Balaji University, Pune follows grading system for awarding grade and grade points to students. It follows 10-pointgrade scale, SGPA and CGPA are calculated as the weighted average of grade point multiplied by the credits for the courses.

The system of evaluation will be as follows: For each course, the score of internal assessment and the End term examinations will be added together and then converted into a grade and grade point average. A student shall be said to have earned the credits for the course if he/she earns minimum of 40% marks in internals and End term examinations separately. Grade point less than 4.00 will be treated as grade F (fail). Results will be declared for each semester and the final grade-sheet will give total grades and grade point.

Award Of Degree

Master of Business Administration will be awarded at the end of semester IV examination by taking into consideration the performance of all semester examinations after obtaining minimum 4 CGPA out of 10 CGPA.

Classification of Credits

SemesterCourse TypeNo. of CoursesCreditsTotal Credits
I Generic Core236
I Generic Core7214
I Generic Core212
I Generic Core100
I Specialization Core226
I Generic Elective2 (4)24
Total16 (18)-30
II Generic Core133
II Generic Core326
II Generic Core111
II Generic Core100
II Specialization Core428
II Generic Elective1*44
II Generic Elective133
II Generic Elective1 (5)22
II Specialization Elective2 (5)24
Total15 (22)-31
III Generic Core166
III Generic Core2214
III Generic Core100
III Specialization Core5210
III Generic Elective1 (4)22
III Specialization Elective4 (6)28
Total14 (19)-30
IV Generic Core144
IV Generic Core6212
IV Specialization Core326
Total7-16
Grand Total52 (66)-107

 

Note: The figures within the brackets represent the total number of subjects offered in that category, while the figures provided outside the brackets indicate the number of courses a student is required to opt for.


*In case a student does not opt for the 4-credit course, he/she can choose two additional 2-credit courses. Accordingly, the total number of courses for such students will increase by 1, i.e., to 16.

 

Legends
GC: Generic CoreGE: Generic ElectiveSE: Specialization Elective
CGPA: Cumulative Grade
Point Average
SGPA: Semester Grade
Point Average
 

Learner-Centric Pedagogy



1. Project-Based Learning

Project-Based Learning (PBL) is an integral component of the MBA curriculum at Sri Balaji University, Pune, aligned with the principles of NEP 2020, NAAC, and NBA to promote experiential, multidisciplinary, and outcome-based education. Through industry-oriented projects, live case studies, and real-world problem-solving activities, students apply theoretical management concepts to practical business scenarios, fostering critical thinking, innovation, and industry readiness.

The PBL framework supports NEP 2020’s emphasis on learner-centric pedagogy, skill development, and holistic education. Projects are mapped to Course Outcomes (COs) and Program Outcomes (POs) and evaluated using structured rubrics, presentations, and reports. This approach enhances employability, teamwork, ethical decision-making, and lifelong learning skills, while ensuring academic quality and compliance with national accreditation benchmarks.

 

2. Research Paper Writing

Research Paper Writing is an essential academic component of the MBA program at Sri Balaji University, Pune, designed to strengthen research aptitude, analytical thinking, and scholarly communication. Students are trained in identifying research problems, reviewing literature, formulating objectives and hypotheses, selecting appropriate research methodologies, analyzing data, and presenting findings in a structured academic format. This activity promotes evidence-based decision-making and academic integrity.

The initiative supports NEP 2020’s focus on inquiry-based and research-oriented learning by encouraging students to prepare papers suitable for conferences and peer-reviewed journals. Faculty mentoring, plagiarism checks, and structured evaluation rubrics ensure quality, originality, and ethical research practices. Research paper writing enhances critical thinking, technical writing skills, and lifelong learning competencies, contributing to improved academic outcomes and professional readiness

 

3. Summer Internship

Summer internships contribute significantly to academic growth by connecting theoretical knowledge with real-world practice. They enable students to apply classroom concepts in practical settings, improving conceptual clarity and learning effectiveness. Internship experiences help institutions update and align the curriculum with current industry practices, tools, and expectations. They also support outcome-based education by developing essential skills such as analytical thinking, problem-solving, communication, and teamwork. Internship learnings often form the basis of Summer Internship Project reports, case studies, and research assignments, integrating directly with academic assessment. Overall, summer internships enhance curriculum relevance, learning outcomes, and holistic academic development.

 

4. Wadhwani Foundation -entrepreneurship Development Program

The Wadhwani Foundation – Entrepreneurship Development Program is integrated into the MBA curriculum to foster entrepreneurial mindset, innovation, and start-up competencies. The program provides structured exposure to entrepreneurship concepts such as opportunity identification, business model development, market validation, financial planning, and venture scaling through experiential and practice-oriented learning modules.

The initiative supports NEP 2020’s emphasis on skill development, self-employment, and innovation-driven education. Through hands-on activities, mentoring, digital learning platforms, and real-world entrepreneurial projects, students develop problem-solving ability, leadership, risk assessment, and ethical decision-making skills. The program enhances employability, promotes start-up culture, and contributes to holistic student development while meeting national quality and accreditation benchmarks.

 

5. Case Dissertation

The Case Dissertation is a significant academic component designed to strengthen analytical, research, and problem-solving capabilities. Through this activity, students undertake in-depth analysis of real organizational or industry-specific cases, applying management theories, tools, and frameworks to diagnose problems and propose evidence-based solutions.

The Case Dissertation promotes inquiry-based and experiential learning as emphasized by NEP 2020. Students work under faculty mentorship, ensuring academic rigor, ethical research practices, and outcome-based assessment through structured evaluation rubrics, reports, and presentations. This initiative enhances critical thinking, decision-making, professional writing skills, and industry readiness, contributing to holistic development and compliance with national accreditation quality benchmarks.

MBA Technology Management

Catalogue CodeCourse CodeCourse TitleCreditsSpecializationInternal MarksExternal MarksTotal Marks
Programme Core
08PGFM005MBA240102Financial Management 3- 75 75 100
08PGBA098MBA240104Statistics for Analytics 3- 75 75 100
08PGGM036MBA240105Economics Theory ( Micro & Macroeconomics) 2- 50 50 100
08PGGM017MBA240108Research Methodology 2- 50 50 100
08PGFM041MBA240112Financial Accounting & Analysis 2- 50 50 100
08PGOM002MBA240116Operations Management 2- 50 50 100
08PGHR029MBA240123Organisational Behaviour 2- 50 50 100
08PGBA097MBA240129Introduction to Business Analytics 2- 50 50 100
08PGBA099MBA240130Programming for Data Science 2- 50 50 100
08PGBA100MBA240131Database Management System 2- 50 50 100
08PGBA028MBA240132Business Modelling using Excel 2- 100 0 100
08PGGM001MBA240133Business Communication 2- 100 0 100
08PGMM034MBA240135Essentials of Marketing Management 2- 50 50 100
08PGGM043MBA240138General Business Management Simulation (FIRM) 1- 50 0 50
08PGGM044MBA240139EdX 1 1- 50 0 50
Catalogue CodeCourse CodeCourse TitleCreditsSpecializationInternal MarksExternal MarksTotal Marks
Programme Core
08PGGM009MBA240201Quantitative Techniques 3- 75 75 100
08PGFM027MBA240213Cost And Management Accounting 2- 50 50 100
08PGOM040MBA2402196 Sigma (KPMG) 2- 50 50 100
08PGOM032MBA240220Supply Chain Management 2- 50 50 100
08PGBA102MBA240240Introduction to Big Data Ecosystem 2- 50 50 100
08PGBA105MBA240241Statistical Data Analysis Using R Package 2- 50 50 100
08PGBA067MBA240242Analytics Project Management 2- 50 50 100
08PGBA106MBA240243Data Wrangling with SQL 2- 50 50 100
08PGBA118MBA240259Enabling Technologies : Industry 5.0 2- 50 50 100
08PGBA108MBA240260MBA240260 50- 1 0 50
08PGGM045MBA240262EdX 2 1- 50 0 50
Specialisation Core
08PGBA107MBA240244Big Data Analytics 2Data Science And Business Analytics 50 50 100
08PGBA068MBA240245D2C E-Commerce Digital Growth Scaling 2Digital Marketing And Business Analytics 50 50 100
08PGBA070MBA240246Fundamentals In Product Management & Product Strategy 2Product Management And Business Analytics 50 50 100
08PGBA069MBA240247In-Bound Marketing, Content Marketing & Social Media Marketing 2Digital Marketing And Business Analytics 50 50 100
08PGBA061MBA240248Marketing Analytics 2Data Science And Business Analytics 50 50 100
08PGBA071MBA240249Product Design And Prototyping 2Product Management And Business Analytics 50 50 100
Open Elective
08PGBA061MBA240248Marketing Analytics 2(Digital Marketing And Business Analytics)/(Product Management And Business Analytics) 50 50 100
08PGBA060MBA240251Data Visualisation Using Tableau 2- 50 50 100
08PGBA104MBA240252Cloud Computing & IoT 2Data Science And Business Analytics 50 50 100
08PGBA080MBA240254Web & Social Media Analytics 2- 50 50 100
08PGBA072MBA240264SAP - Analytics Cloud 4Data Science And Business Analytics 200 200 100
Catalogue CodeCourse CodeCourse TitleCreditsSpecializationInternal MarksExternal MarksTotal Marks
Programme Core
08PGGM021MBA240301Design Thinking 2- 50 50 100
08PGGM030MBA240302Entrepreneurship 2- 50 50 100
08PGBA113MBA240343Metaverse for Technology 2- 50 50 100
08PGBA074MBA240345Operations & Supply Chain Analytics 2- 50 50 100
08PGBA079 MBA240346AI & Machine Learning Using R and Python 2- 50 50 100
08PGBA114MBA240348Forecasting for Business 2- 50 50 100
08PGGM039MBA240367Research Paper Writing 3- 0 150 150
08PGGM028MBA240368Summer Internship 6- 0 300 300
08PGGM046MBA240370Edx 3 1- 50 0 50
Specialisation Core
08PGBA103MBA240352Financial Analytics 2Technology Management 50 50 100
Open Elective
08PGBA082MBA240351Blockchain Technologies 2Blockchain Technologies 50 50 100
08PGBA084MBA240355Big Data Engineering with Spark 2Data Science And Business Analytics 50 50 100
08PGBA078MBA240356HR Analytics 2Data Science And Business Analytics 50 50 100
08PGBA081MBA240357IBM Cognos Analytics 2Data Science And Business Analytics 50 50 100
08PGBA083MBA240358Robotic Process Automation 2Data Science And Business Analytics 50 50 100
08PGBA087MBA240359Email Marketing and Mobile SEO 2Digital Marketing And Business Analytics 50 50 100
08PGBA088MBA240360Pay Per Click: An online internet model 2Digital Marketing And Business Analytics 50 50 100
08PGBA086MBA240361Search Engine Optimization (SEO) 2Digital Marketing And Business Analytics 50 50 100
08PGBA089MBA240362Text Analytics and NLP 2Digital Marketing And Business Analytics 50 50 100
08PGBA094MBA240363 UX & UI Design 2Product Management And Business Analytics 50 50 100
08PGBA091MBA240364 Product Engineering 2Product Management And Business Analytics 50 50 100
08PGBA092MBA240365 Growth & Scaling 2Product Management And Business Analytics 50 50 100
08PGBA093MBA240366Analytics for Product Management 2Product Management And Business Analytics 50 50 100
Catalogue CodeCourse CodeCourse TitleCreditsSpecializationInternal MarksExternal MarksTotal Marks
Programme Core
08PGGM029MBA240401Business Ethics & Corporate Governance 2- 50 50 100
08PGGM031MBA240404Corporate Social Responsibility And Sustainability 2- 50 50 100
08PGGM033MBA240403Disaster Management 2- 50 50 100
08PGBA085MBA240420AI & Deep Learning 2- 50 50 100
08PGBA117MBA240421Business Application IoT 2- 50 50 100
08PGGM032MBA240425Dissertation 6- 0 300 300
08PGGM047MBA240426Edx 4 1- 50 0 50
Specialisation Core
08PGBA090MBA240422New Age Digital Marketing 2Digital Marketing And Business Analytics 50 50 100
08PGBA096MBA240423Optimization Techniques for Business 2Data Science And Business Analytics 50 50 100
08PGBA075MBA240424Product Marketing & Launch 2Product Management And Business Analytics 50 50 100
Catalogue CodeCourse CodeCourse TitleCreditsSpecializationInternal MarksExternal MarksTotal Marks
Generic Core
08PGGM004MBA250101Business Statistics 3ALL 75 75 150
08PGFM019MBA250102Management Accounting 3All 75 75 150
08PGGM048MBA250104Microeconomics 2All 50 50 100
08PGOM002MBA250105Operations Management 2All 50 50 100
08PGHR029MBA250106Organisational Behaviour 2All 50 50 100
08PGGM015MBA250107Business Research Methods 2All 50 50 100
08PGMM001MBA250108Marketing Management 2All 50 50 100
08PGGM052MBA250109Principles and Practices of Entrepreneurship 2All 100 0 100
08PGHR042MBA250110Fundamentals of Human Resource Management 2All 50 50 100
08PGGM050MBA250115Indian Knowledge System 1All 50 0 50
08PGGM051MBA250116Project Based Learning 1All 25 25 50
08PGGM049MBA250117Holistic Development- Health & Wellness 0All 0 0 0
Specialisation Core
08PGBA119MBA250124Programming for Managers 2All 50 50 100
08PGBA120MBA250125Introduction to Digital Marketing 2Digital Marketing and Business Analytics 50 50 100
08PGBA121MBA250126Business Information System 2Data Science and Business Analytics / Product Management and Business Analytics 50 50 100
Generic Elective (Select any 2 from 4 courses)
08PGBA122MBA250127Business Modelling using Spreadsheet 2All 50 50 100
08PGGM001MBA250128Business Communication 2All 50 50 100
08PGGM053MBA250129Business, Government and Society 2All 50 50 100
08PGGM054MBA250130Management concepts and Applications 2All 50 50 100
Catalogue CodeCourse CodeCourse TitleCreditsSpecializationInternal MarksExternal MarksTotal Marks
Generic Core
08PGFM005MBA250201Financial Management 3All 75 75 100
08PGGM024MBA250202Strategic Management 2All 50 50 100
08PGGM056MBA250203Macro-economics 2All 50 50 100
08PGBA123MBA250204Business Analytics 2All 50 50 100
08PGGM058MBA250214Sustainability Management 1All 50 0 50
08PGGM057MBA250215Holistic Development- Professional Etiquettes 0All 0 0 0
Specialisation Core
08PGBA106MBA250228Data Wrangling with SQL 2All 50 50 100
08PGBA124MBA250229Statistics for Machine Learning 2All 50 50 100
08PGBA125MBA250230Big Data Engineering 2Data Science And Business Analytics 50 50 100
08PGBA126MBA250231Multivariate data analysis 2Data Science And Business Analytics 50 50 100
08PGBA127MBA250232E-commerce Environment 2Digital Marketing And Business Analytics 50 50 100
08PGBA128MBA250233Digital Business Strategy 2Digital Marketing And Business Analytics 50 50 100
08PGBA071MBA250234Product Design And Prototyping 2Product Management And Business Analytics 50 50 100
08PGBA070MBA250235Fundamentals In Product Management & Product Strategy 2Product Management And Business Analytics 50 50 100
Generic Elective (Select one SAP course of 4 credits, one 2-credit course, and one 3-credit course) or (Select three non-SAP courses of 2 credits each and one 3-credit course)
08PGBA072MBA250239SAP - Analytics Cloud 4Data Science And Business Analytics 100 100 200
08PGOM061MBA250242Quantitative Techniques 3ALL Except Operations 75 75 150
08PGOM032MBA250244Supply Chain Management 2ALL Except Operations Batch 50 50 100
08PGBA133MBA250246Data Visualization for Business 2NON-SAP 50 50 100
08PGGM059MBA250247Legal Aspects of Business 2NON-SAP 50 50 100
08PGGM060MBA250248The Art of Storytelling 2NON-SAP 50 50 100
08PGGM061MBA250249Managerial Mindset 2NON-SAP 50 50 100
Specialisation Elective (Select any 2 from 5 courses from respective Specialization)
08PGBA082MBA250266Blockchain Technologies 2Data Science and Business Analytics 50 50 100
08PGBA130MBA250267IT Risk Management 2Data Science & Business Analytics 50 50 100
08PGBA086MBA250268Search Engine Optimization 2Digital Marketing & Business Analytics 50 50 100
08PGBA087MBA250269Email Marketing and Mobile SEO 2Digital Marketing & Business Analytics 50 50 100
08PGBA091MBA250270Product Engineering 2Product Management & Business Analytics 50 50 100
08PGBA131MBA250271Product Roadmapping & Lifecycle 2Product Roadmapping & Lifecycle 50 50 100
08PGBA104MBA250272Cloud Computing & IoT 2All 50 50 100
08PGBA080MBA250273Web & Social Media Analytics 2All 50 50 100
08PGBA132MBA250274Cyber Intelligence 2All 50 50 100
Catalogue CodeCourse CodeCourse TitleCreditsSpecializationInternal MarksExternal MarksTotal Marks
Generic Core
08PGGM028MBA250301Summer Internship 6All 150 150 300
08PGGM062MBA250302Research Paper Writing 2All 50 50 100
08PGGM021MBA250303Design Thinking 2All 50 50 100
08PGGM063MBA250314Holistic Development- Holistic Quotients 0All 0 0 0
Specialization Core
08PGBA134MBA250330Applied Machine Learning 2All 50 50 100
08PGBA105MBA250331Statistical Data Analysis Using R Package 2All 50 50 100
08PGBA114MBA250332Forecasting for Business 2All 50 50 100
08PGBA107MBA250333Big Data Analytics 2Data Science and Business Analytics 50 50 100
08PGMM045MBA250318Marketing Analytics 2Data Science and Business Analytics 50 50 100
08PGBA135MBA250334AI & Automation in Product Management 2Product Management and Business Analytics 50 50 100
08PGBA136MBA250335IT Strategy and Consulting 2Product Management and Business Analytics 50 50 100
08PGBA137MBA250336Social Media Analytics 2Digital Marketing and Business Analytics 50 50 100
08PGBA138MBA250337AI in Digital Marketing 2Digital Marketing and Business Analytics 50 50 100
Generic Elective (Select any 1 from 4 courses)
08PGGM033MBA250338Disaster Management 2All 50 50 100
08PGGM064MBA250339Indian Ethos and Values for Management 2All 50 50 100
08PGGM065MBA250340Intellectual Property Rights 2All 50 50 100
08PGBA147MBA250341AI in Business 2All 50 50 100
Specialization Elective (Select any 4 from 6 courses as per specialisation)
08PGHR055MBA250313HR Analytics 2Data Science & Business Analytics 50 50 100
08PGBA139MBA250360Project Management for Analytics 2Data Science & Business Analytic 50 50 100
08PGBA081MBA250361IBM Cognos Analytics 2Data Science & Business Analytics 50 50 100
08PGBA140MBA250362Data Governance & Security 2Data Science & Business Analytics 50 50 100
08PGFM055MBA250324Financial Analytics 2Data Science & Business Analytics 50 50 100
08PGOM058MBA250328Operations & Supply Chain Analytics 2Operations & Supply Chain Analytics 50 50 100
08PGBA141MBA250363CRM and Marketing Automation 2Digital Marketing & Business Analytics 50 50 100
08PGBA142MBA250364Brand Management in Digital Age 2Digital Marketing & Business Analytics 50 50 100
08PGBA088MBA250365Pay Per Click: An online internet model 2Digital Marketing & Business Analytics 50 50 100
08PGBA089MBA250366Text Analytics and NLP 2Digital Marketing & Business Analytics 50 50 100
08PGBA143MBA250367Customer Journey Mapping 2Digital Marketing & Business Analytics 50 50 100
08PGBA144MBA250368Affiliate Marketing 2Digital Marketing & Business Analytics 50 50 100
08PGOM060MBA250369Agile Project Management 2Agile Project Management 50 50 100
08PGBA094MBA250370UX & UI Design 2Product Management & Business Analytics 50 50 100
08PGBA092MBA250371Growth & Scaling 2Product Management & Business Analytics 50 50 100
08PGBA093MBA250372Analytics for Product Management 2Product Management & Business Analytics 50 50 100
08PGBA145MBA250373Digital Product Strategy 2Product Management & Business Analytics 50 50 100
08PGBA146MBA250374Pricing Strategy & Analytics 2Product Management & Business Analytics 50 50 100
Catalogue CodeCourse CodeCourse TitleCreditsSpecializationInternal MarksExternal MarksTotal Marks
Generic Core
08PGGM067MBA250401Dissertation 4All 100 100 500
08PGGM029MBA250402Business Ethics & Corporate Governance 2All 50 50 100
08PGIB019MBA250403Geopolitics in Business 2All 50 50 100
08PGGM066MBA250404Corporate Social Responsibility 2All 50 50 100
Specialization Core
08PGBA148MBA250420Digital Transformation 2All 50 50 100
08PGBA149MBA250421Applied Forecasting 2All 50 50 100
08PGBA096MBA250422Optimization Techniques for Business 2Data Science & Business Analytics 50 50 100
08PGBA090MBA250423New Age Digital Marketing 2Digital Marketing & Business Analytics 50 50 100
08PGBA075MBA250424Product Marketing & Launch 2Product Management & Business Analytics 50 50 100

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Scholarships

Contact Information

S. No. 55/2-7, Tathawade, Off Mumbai - Bangalore Bypass Pune - 411033

Telephone:08069591888

Email:admissions@sbup.edu.in

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Preamble

The revised MBA Programme Structure 2025 aligns with Choice Based Credit System (CBCS) and Outcomes Based Education (OBE) to ensure greater academic flexibility, learner-centric approaches, and enhanced educational outcomes.


This curriculum seeks to create capable, socially accountable, and future-oriented business leaders through the promotion of critical thinking, innovativeness, ethical decision-making, and good communication. It offers a balanced blend of core knowledge, functional knowledge, and industry-specific skills that equip graduates to cope with unfolding challenges and opportunities in various sectors.

 

Definitions

  • Programme Educational Objectives (PEOs): Programme Educational Objectives are future focused long term goals that describe what graduates of an academic programme are expected to achieve within a few years of graduation. They reflect the career and professional accomplishments that the programme prepares students for.

  • Graduate Attributes (GAs): Graduate Attributes are qualities, skills and capabilities that a student is expected to acquire by the time they graduate from a programme. These are often generic, transferable skills that apply across disciplines and prepare students for professional success, and lifelong learning.

  • Programme Outcomes (POs): Programme Outcomes are a set of statements that describes what students (learners) of the programme are expected to know and be able to perform or attain by the time of graduation.

  • Course Outcomes(COs): Measurable statements that describe what a student is expected to know, do, or value after completing a course.

  • Generic Core (GC): Compulsory course to be studied by a candidate as a core requirement to complete the requirement of a degree in a said discipline of study. Therefore, Generic Core courses are mandatory and fundamental in nature. These courses cannot be substituted by any other courses.

  • Generic Elective(GE): An elective course which is common across disciplines / subjects is called a generic elective. ‘Generic Elective’ courses develop generic proficiencies amongst the students.

  • Specialization Core (SC): Specialization Core are the compulsory courses for all the students of a particular specialization.

  • Specialization Elective (SE): A ‘Discipline centric’ elective is called ‘Specialization Elective.’ Specialization Elective courses, in the Semester II, III and IV are focused on a specialization.

 

Graduate Attributes (GAs)

At the end of the MBA programme the learner shall exhibit:

  • GA1: Managerial and Leadership Competence

  • GA2: Communication and Interpersonal Effectiveness

  • GA3: Creativity, Innovation, and Entrepreneurial Mindset

  • GA4: Research and Analytical Thinking

  • GA5: Global and Cross-cultural Orientation

  • GA6: Digital and Technological Proficiency

  • GA7: Entrepreneurship &Intrapreneurship Orientation

  • GA8: Results Orientation and Problem Solving

  • GA9: Ethical, Social, and Environmental Responsibility

  • GA10: Lifelong Learning and Personal Growth

 

Foundation Courses

Foundation courses are preparatory programs designed to equip students with the academic skills and knowledge needed for basic understanding of a particular course. With an aim to establish a common foundation in key areas such as Business Analytics, Accounting, and Technology, SBUP offers various bridge courses.

 

Value Added Courses (VAC)

Value Added Courses are skill-enhancing programs offered by SBUP alongside regular academic curricula to bridge the gap between academic learning and industry requirements, improving students' employability and practical knowledge. The domain specific value added courses will be offered based on current trends and practices of industry.


Courses & Specialization

  • Data Science and Business Analytics

  • Digital Marketing and Business Analytics

  • Product Management and Business Analytics


Program Outcomes

PO1: Domain Knowledge: Gain domain knowledge for understanding business issues and make effective decisions


PO2: Critical Thinking and Problem-Solving Skills: 
Apply theories, appropriate techniques strategic tools, and technology-driven approaches for planning, analysis, execution, and data-driven decision-making.


PO3: Communication and Leadership Skills: 
Enhance Communication Skills; verbal, written and presentation skills in students and develop leadership skills by working effectively in teams


PO4: Entrepreneurial Mind Set: 
Seek information, identify risks, innovate and foster entrepreneurial orientation


PO5: International Perspective: 
Develop abilities to understand international business environment and assess issues of global significance


PO6: Ethical and Sustainable Business Practices: 
Foster ethical and sustainable business practices, integrating personal and professional ethics while considering societal and environmental impacts.


PO7: Holistic Development, Indian Ethos and National Security: 
Elevating personal and professional growth through emotional and social intelligence while embracing the Indian Values and cultural wisdom, and awareness of national security concerns to contribute meaningfully to nation-building.


Program Educational Outcomes (PEOs)

PEO1: Professional and Functional Expertise: Provide graduates with proficiency and applied skills in their specialization of choice to function well in dynamic business environment.

PEO2: Leadership, Innovation, and Entrepreneurial Mindset: Cultivate creativity and innovation with an entrepreneurial and intrapreneurial approach for impactful, ethical leadership.


PEO3: Analytical Thinking and Technology Integration:
Develop rigorous analytical, quantitative, and problem-solving skills by integrating cutting-edge tools, digital technologies, and data-driven decision-making across business functions.


PEO4: Global Perspective with Societal Responsibility:
Develop a global perspective, cross-cultural awareness, and high sense of professional ethics and social responsibility to make meaningful contributions to businesses and society.


PEO5: Lifelong Learning and Adaptability:
Foster lifelong learning, self-improvement, and resilience to evolving business environments, equipping graduates for long-term prosperity in diverse career paths.


Course Structure

MBA Technology Management

Catalogue CodeCourse CodeCourse TitleCreditsSpecializationInternal MarksExternal MarksTotal Marks
Programme Core
08PGFM005MBA240102Financial Management3-7575150
08PGBA098MBA240104Statistics for Analytics3-7575150
08PGGM036MBA240105Economics Theory ( Micro & Macroeconomics)2-5050100
08PGGM017MBA240108Research Methodology2-5050100
08PGFM041MBA240112Financial Accounting & Analysis2-5050100
08PGOM002MBA240116Operations Management2-5050100
08PGHR029MBA240123Organisational Behaviour2-5050100
08PGBA097MBA240129Introduction to Business Analytics2-5050100
08PGBA099MBA240130Programming for Data Science2-5050100
08PGBA100MBA240131Database Management System2-5050100
08PGBA028MBA240132Business Modelling using Excel2-1000100
08PGGM001MBA240133Business Communication2-1000100
08PGMM034MBA240135Essentials of Marketing Management2-5050100
08PGGM043MBA240138General Business Management Simulation (FIRM)1-50050
08PGGM044MBA240139EdX 11-50050
Total30-9006001500

MBA Technology Management

Catalogue CodeCourse CodeCourse TitleCreditsSpecializationInternal MarksExternal MarksTotal Marks
Programme Core
08PGGM009MBA240201Quantitative Techniques3-7575150
08PGFM027MBA240213Cost And Management Accounting2-5050100
08PGOM040MBA2402196 Sigma (KPMG)2-5050100
08PGOM032MBA240220Supply Chain Management2-5050100
08PGBA102MBA240240Introduction to Big Data Ecosystem2-5050100
08PGBA105MBA240241Statistical Data Analysis Using R Package2-5050100
08PGBA067MBA240242Analytics Project Management2-5050100
08PGBA106MBA240243Data Wrangling with SQL2-5050100
08PGBA118MBA240259Enabling Technologies : Industry 5.02-5050100
08PGBA108MBA240260MBA24026050-101
08PGGM045MBA240262EdX 21-50050
Total70-5264751001
Specialisation Core
08PGBA107MBA240244Big Data Analytics2Data Science And Business Analytics5050100
08PGBA068MBA240245D2C E-Commerce Digital Growth Scaling2Digital Marketing And Business Analytics5050100
08PGBA070MBA240246Fundamentals In Product Management & Product Strategy2Product Management And Business Analytics5050100
08PGBA069MBA240247In-Bound Marketing, Content Marketing & Social Media Marketing2Digital Marketing And Business Analytics5050100
08PGBA061MBA240248Marketing Analytics2Data Science And Business Analytics5050100
08PGBA071MBA240249Product Design And Prototyping2Product Management And Business Analytics5050100
Total12-300300600
Open Elective
08PGBA061MBA240248Marketing Analytics2(Digital Marketing And Business Analytics)/(Product Management And Business Analytics)5050100
08PGBA060MBA240251Data Visualisation Using Tableau2-5050100
08PGBA104MBA240252Cloud Computing & IoT2Data Science And Business Analytics5050100
08PGBA080MBA240254Web & Social Media Analytics2-5050100
08PGBA072MBA240264SAP - Analytics Cloud4Data Science And Business Analytics200200400
Total12-400400800

MBA Technology Management

Catalogue CodeCourse CodeCourse TitleCreditsSpecializationInternal MarksExternal MarksTotal Marks
Programme Core
08PGGM021MBA240301Design Thinking2-5050100
08PGGM030MBA240302Entrepreneurship2-5050100
08PGBA113MBA240343Metaverse for Technology2-5050100
08PGBA074MBA240345Operations & Supply Chain Analytics2-5050100
08PGBA079 MBA240346AI & Machine Learning Using R and Python2-5050100
08PGBA114MBA240348Forecasting for Business2-5050100
08PGGM039MBA240367Research Paper Writing3-0150150
08PGGM028MBA240368Summer Internship6-0300300
08PGGM046MBA240370Edx 31-50050
Total22-3507501100
Specialisation Core
08PGBA103MBA240352Financial Analytics2Technology Management5050100
Total2-5050100
Open Elective
08PGBA082MBA240351Blockchain Technologies2Blockchain Technologies5050100
08PGBA084MBA240355Big Data Engineering with Spark2Data Science And Business Analytics5050100
08PGBA078MBA240356HR Analytics2Data Science And Business Analytics5050100
08PGBA081MBA240357IBM Cognos Analytics2Data Science And Business Analytics5050100
08PGBA083MBA240358Robotic Process Automation2Data Science And Business Analytics5050100
08PGBA087MBA240359Email Marketing and Mobile SEO2Digital Marketing And Business Analytics5050100
08PGBA088MBA240360Pay Per Click: An online internet model2Digital Marketing And Business Analytics5050100
08PGBA086MBA240361Search Engine Optimization (SEO)2Digital Marketing And Business Analytics5050100
08PGBA089MBA240362Text Analytics and NLP2Digital Marketing And Business Analytics5050100
08PGBA094MBA240363 UX & UI Design2Product Management And Business Analytics5050100
08PGBA091MBA240364 Product Engineering2Product Management And Business Analytics5050100
08PGBA092MBA240365 Growth & Scaling2Product Management And Business Analytics5050100
08PGBA093MBA240366Analytics for Product Management2Product Management And Business Analytics5050100
Total26-6506501300

MBA Technology Management

Catalogue CodeCourse CodeCourse TitleCreditsSpecializationInternal MarksExternal MarksTotal Marks
Programme Core
08PGGM029MBA240401Business Ethics & Corporate Governance2-5050100
08PGGM031MBA240404Corporate Social Responsibility And Sustainability2-5050100
08PGGM033MBA240403Disaster Management2-5050100
08PGBA085MBA240420AI & Deep Learning2-5050100
08PGBA117MBA240421Business Application IoT2-5050100
08PGGM032MBA240425Dissertation6-0300300
08PGGM047MBA240426Edx 41-50050
Total17-300550850
Specialisation Core
08PGBA090MBA240422New Age Digital Marketing2Digital Marketing And Business Analytics5050100
08PGBA096MBA240423Optimization Techniques for Business2Data Science And Business Analytics5050100
08PGBA075MBA240424Product Marketing & Launch2Product Management And Business Analytics5050100
Total6-150150300

MBA Technology Management

Catalogue CodeCourse CodeCourse TitleCreditsSpecializationInternal MarksExternal MarksTotal Marks
Generic Core
08PGGM004MBA250101Business Statistics3ALL7575150
08PGFM019MBA250102Management Accounting3All7575150
08PGGM048MBA250104Microeconomics2All5050100
08PGOM002MBA250105Operations Management2All5050100
08PGHR029MBA250106Organisational Behaviour2All5050100
08PGGM015MBA250107Business Research Methods2All5050100
08PGMM001MBA250108Marketing Management2All5050100
08PGGM052MBA250109Principles and Practices of Entrepreneurship2All1000100
08PGHR042MBA250110Fundamentals of Human Resource Management2All5050100
08PGGM050MBA250115Indian Knowledge System1All50050
08PGGM051MBA250116Project Based Learning1All252550
08PGGM049MBA250117Holistic Development- Health & Wellness0All000
Total22-6254751100
Specialisation Core
08PGBA119MBA250124Programming for Managers2All5050100
08PGBA120MBA250125Introduction to Digital Marketing2Digital Marketing and Business Analytics5050100
08PGBA121MBA250126Business Information System2Data Science and Business Analytics / Product Management and Business Analytics5050100
Total6-150150300
Generic Elective (Select any 2 from 4 courses)
08PGBA122MBA250127Business Modelling using Spreadsheet2All5050100
08PGGM001MBA250128Business Communication2All5050100
08PGGM053MBA250129Business, Government and Society2All5050100
08PGGM054MBA250130Management concepts and Applications2All5050100
Total8-200200400

MBA Technology Management

Catalogue CodeCourse CodeCourse TitleCreditsSpecializationInternal MarksExternal MarksTotal Marks
Generic Core
08PGFM005MBA250201Financial Management3All7575150
08PGGM024MBA250202Strategic Management2All5050100
08PGGM056MBA250203Macro-economics2All5050100
08PGBA123MBA250204Business Analytics2All5050100
08PGGM058MBA250214Sustainability Management1All50050
08PGGM057MBA250215Holistic Development- Professional Etiquettes0All000
Total10-275225500
Specialisation Core
08PGBA106MBA250228Data Wrangling with SQL2All5050100
08PGBA124MBA250229Statistics for Machine Learning2All5050100
08PGBA125MBA250230Big Data Engineering2Data Science And Business Analytics5050100
08PGBA126MBA250231Multivariate data analysis2Data Science And Business Analytics5050100
08PGBA127MBA250232E-commerce Environment2Digital Marketing And Business Analytics5050100
08PGBA128MBA250233Digital Business Strategy2Digital Marketing And Business Analytics5050100
08PGBA071MBA250234Product Design And Prototyping2Product Management And Business Analytics5050100
08PGBA070MBA250235Fundamentals In Product Management & Product Strategy2Product Management And Business Analytics5050100
Total16-400400800
Generic Elective (Select one SAP course of 4 credits, one 2-credit course, and one 3-credit course) or (Select three non-SAP courses of 2 credits each and one 3-credit course)
08PGBA072MBA250239SAP - Analytics Cloud4Data Science And Business Analytics100100200
08PGOM061MBA250242Quantitative Techniques3ALL Except Operations7575150
08PGOM032MBA250244Supply Chain Management2ALL Except Operations Batch5050100
08PGBA133MBA250246Data Visualization for Business2NON-SAP5050100
08PGGM059MBA250247Legal Aspects of Business2NON-SAP5050100
08PGGM060MBA250248The Art of Storytelling2NON-SAP5050100
08PGGM061MBA250249Managerial Mindset2NON-SAP5050100
Total17-425425850
Specialisation Elective (Select any 2 from 5 courses from respective Specialization)
08PGBA082MBA250266Blockchain Technologies2Data Science and Business Analytics5050100
08PGBA130MBA250267IT Risk Management2Data Science & Business Analytics5050100
08PGBA086MBA250268Search Engine Optimization2Digital Marketing & Business Analytics5050100
08PGBA087MBA250269Email Marketing and Mobile SEO2Digital Marketing & Business Analytics5050100
08PGBA091MBA250270Product Engineering2Product Management & Business Analytics5050100
08PGBA131MBA250271Product Roadmapping & Lifecycle2Product Roadmapping & Lifecycle5050100
08PGBA104MBA250272Cloud Computing & IoT2All5050100
08PGBA080MBA250273Web & Social Media Analytics2All5050100
08PGBA132MBA250274Cyber Intelligence2All5050100
Total18-450450900

MBA Technology Management

Catalogue CodeCourse CodeCourse TitleCreditsSpecializationInternal MarksExternal MarksTotal Marks
Generic Core
08PGGM028MBA250301Summer Internship6All150150300
08PGGM062MBA250302Research Paper Writing2All5050100
08PGGM021MBA250303Design Thinking2All5050100
08PGGM063MBA250314Holistic Development- Holistic Quotients0All000
Total10-250250500
Specialization Core
08PGBA134MBA250330Applied Machine Learning2All5050100
08PGBA105MBA250331Statistical Data Analysis Using R Package2All5050100
08PGBA114MBA250332Forecasting for Business2All5050100
08PGBA107MBA250333Big Data Analytics2Data Science and Business Analytics5050100
08PGMM045MBA250318Marketing Analytics2Data Science and Business Analytics5050100
08PGBA135MBA250334AI & Automation in Product Management2Product Management and Business Analytics5050100
08PGBA136MBA250335IT Strategy and Consulting2Product Management and Business Analytics5050100
08PGBA137MBA250336Social Media Analytics2Digital Marketing and Business Analytics5050100
08PGBA138MBA250337AI in Digital Marketing2Digital Marketing and Business Analytics5050100
Total18-450450900
Generic Elective (Select any 1 from 4 courses)
08PGGM033MBA250338Disaster Management2All5050100
08PGGM064MBA250339Indian Ethos and Values for Management2All5050100
08PGGM065MBA250340Intellectual Property Rights2All5050100
08PGBA147MBA250341AI in Business2All5050100
Total8-200200400
Specialization Elective (Select any 4 from 6 courses as per specialisation)
08PGHR055MBA250313HR Analytics2Data Science & Business Analytics5050100
08PGBA139MBA250360Project Management for Analytics2Data Science & Business Analytic5050100
08PGBA081MBA250361IBM Cognos Analytics2Data Science & Business Analytics5050100
08PGBA140MBA250362Data Governance & Security2Data Science & Business Analytics5050100
08PGFM055MBA250324Financial Analytics2Data Science & Business Analytics5050100
08PGOM058MBA250328Operations & Supply Chain Analytics2Operations & Supply Chain Analytics5050100
08PGBA141MBA250363CRM and Marketing Automation2Digital Marketing & Business Analytics5050100
08PGBA142MBA250364Brand Management in Digital Age2Digital Marketing & Business Analytics5050100
08PGBA088MBA250365Pay Per Click: An online internet model2Digital Marketing & Business Analytics5050100
08PGBA089MBA250366Text Analytics and NLP2Digital Marketing & Business Analytics5050100
08PGBA143MBA250367Customer Journey Mapping2Digital Marketing & Business Analytics5050100
08PGBA144MBA250368Affiliate Marketing2Digital Marketing & Business Analytics5050100
08PGOM060MBA250369Agile Project Management2Agile Project Management5050100
08PGBA094MBA250370UX & UI Design2Product Management & Business Analytics5050100
08PGBA092MBA250371Growth & Scaling2Product Management & Business Analytics5050100
08PGBA093MBA250372Analytics for Product Management2Product Management & Business Analytics5050100
08PGBA145MBA250373Digital Product Strategy2Product Management & Business Analytics5050100
08PGBA146MBA250374Pricing Strategy & Analytics2Product Management & Business Analytics5050100
Total36-9009001800

MBA Technology Management

Catalogue CodeCourse CodeCourse TitleCreditsSpecializationInternal MarksExternal MarksTotal Marks
Generic Core
08PGGM067MBA250401Dissertation4All100100200
08PGGM029MBA250402Business Ethics & Corporate Governance2All5050100
08PGIB019MBA250403Geopolitics in Business2All5050100
08PGGM066MBA250404Corporate Social Responsibility2All5050100
Total10-250250500
Specialization Core
08PGBA148MBA250420Digital Transformation2All5050100
08PGBA149MBA250421Applied Forecasting2All5050100
08PGBA096MBA250422Optimization Techniques for Business2Data Science & Business Analytics5050100
08PGBA090MBA250423New Age Digital Marketing2Digital Marketing & Business Analytics5050100
08PGBA075MBA250424Product Marketing & Launch2Product Management & Business Analytics5050100
Total10-250250500

Program Specific Outcomes (PSOs)


Data Science and Business Analytics

  • PSO1- Research Mindset: Conduct intensive research investigation and analyze usually in response to a specific business problem.

  • PSO2- Analytical Skills: Providing a strong analytical basis in key functional areas and enabling a high degree of academic flexibility.

  • PSO3- Decision Making: Foster analytical and critical thinking abilities for data-based decision making.



Digital Marketing and Business Analytics

  • PSO1-Ethical and Legal Aspects: Examine the ethical and legal issues in digital marketing and digital marketing research

  • PSO2- Digital Marketing Strategies: Process and develop digital marketing strategies by interpreting the results of SEO

  • PSO3- Social media marketing and Analytics: Identify the elements of social media marketing and social media analytics



Product Management and Business Analytics

  • PSO1- Manage and lead businesses: Developing skills among graduates through hands-on learning methods essential to successfully manage and lead businesses across the globe.

  • PSO2- Competitive in Corporate World: Providing opportunities to students for competing in corporate world characterized by diversity, rapid technological development, and a fiercely competitive marketplace.

  • PSO3- Creativity and Innovation: The ability to use creativity and innovation while making decisions and Application of multidisciplinary knowledge comprising of finance, operations, system, marketing and human resources management to integrate business projects as well as to manage effectively through professional ethics and social responsibility


Comprehensive Concurrent Evaluation (CCE) Methods

The Controller of Examination along with Academics Department prepare the CCE Plan for all the semesters. The CCE parameters are listed below:

 

Group 1Group 2Group 3
Mid Term ExaminationsBusiness SimulationsProject Evaluation
QuizOnline Certification CoursesCase Study Assessment
Model DevelopmentPresentationPractical Assignment
--Viva Voce

 

A combination of above components would form the basis of Comprehensive Concurrent Evaluation for courses.


Assessment

All 3 Credit and some 2 Credit courses will have 50% internal component and 50% component as external [University] examination. All 1 and 6 Credit and some 2 credit Course will have Internal component for evaluation.


Standard Of Passing

The total weightage (100%) for some subject is equally divided (50/50) between Internals and End Term Examinations and some subjects are totally evaluated by internal component. Students are expected to obtain a minimum of 40% of marks in the internals and the End Term Examinations individually to be considered as pass in the particular subject. Sri Balaji University, Pune follows grading system for awarding grade and grade points to students. It follows 10-pointgrade scale, SGPA and CGPA are calculated as the weighted average of grade point multiplied by the credits for the courses.

The system of evaluation will be as follows: For each course, the score of internal assessment and the End term examinations will be added together and then converted into a grade and grade point average. A student shall be said to have earned the credits for the course if he/she earns minimum of 40% marks in internals and End term examinations separately. Grade point less than 4.00 will be treated as grade F (fail). Results will be declared for each semester and the final grade-sheet will give total grades and grade point.


Award Of Degree

Master of Business Administration will be awarded at the end of semester IV examination by taking into consideration the performance of all semester examinations after obtaining minimum 4 CGPA out of 10 CGPA.


Classification of Credits

SemesterCourse TypeNo. of CoursesCreditsTotal Credits
I Generic Core236
I Generic Core7214
I Generic Core212
I Generic Core100
I Specialization Core226
I Generic Elective2 (4)24
Total16 (18)-30
II Generic Core133
II Generic Core326
II Generic Core111
II Generic Core100
II Specialization Core428
II Generic Elective1*44
II Generic Elective133
II Generic Elective1 (5)22
II Specialization Elective2 (5)24
Total15 (22)-31
III Generic Core166
III Generic Core2214
III Generic Core100
III Specialization Core5210
III Generic Elective1 (4)22
III Specialization Elective4 (6)28
Total14 (19)-30
IV Generic Core144
IV Generic Core6212
IV Specialization Core326
Total7-16
Grand Total52 (66)-107

 

Note: The figures within the brackets represent the total number of subjects offered in that category, while the figures provided outside the brackets indicate the number of courses a student is required to opt for.


*In case a student does not opt for the 4-credit course, he/she can choose two additional 2-credit courses. Accordingly, the total number of courses for such students will increase by 1, i.e., to 16.

 

Legends
GC: Generic CoreGE: Generic ElectiveSE: Specialization Elective
CGPA: Cumulative Grade
Point Average
SGPA: Semester Grade
Point Average
 

Academic Initiatives

Business Simulation have become effective teaching tools that connect theory to real-world application. These games encourage critical thinking, problem-solving, and decision-making abilities in an entertaining and interactive way by immersing students in real-world situations. It is the ground level active learning mechanism that can be implemented for the benefit of students as it presents special chances to improve academic development and get students ready for challenging work settings. At Sri Balaji University, Pune, the Program Structure includes a 1 credit course for Business Simulation. To make this effective, the University has entered into an agreement with CESIM for availing the licenses for the benefit of its 2000+ students across various streams. This academic initiative was welcomed by students at all levels with great enthusiasm and positivity. Business Simulation are contributing to active learning of students and understanding theoretical concepts easily by practical applications. To ensure the successful implementation of the program, more than 100 faculties from different specialisations and belonging to different departments were provided a three days CESIM Certified Course (conducted by CESIM company) to be eligible to conduct effective classes and impart knowledgeable content to the student managers. All the faculties who cleared the test on concluding day were provided with ‘Trainer Certificates’.

Harvard Business Review (HBR) cases are widely recognised as a fundamental component of management education, particularly in MBA programs. They offer a structured platform for students to analyse, debate, and develop strategic solutions by simulating real-world challenges that organisations encounter. These cases are indispensable resources for MBA students as they prepare them for the smallest details of the business world by encouraging critical thinking, interdisciplinary learning, and decision-making, which are hallmarks of academic rigour. Sri Balaji University, Pune conducted an intensive three days training program for the faculties of SBUP that was conducted by a reputed faculty from IIMA. This training session equipped the faculties to be eligible for conducing HBR case studies more effectively. To align student managers with the vision of the University, the above cases were introduced in two phases: 1. Minor Cases – around 5 to 6 pages 2. Major Cases – around 12 to 14 pages To add a surprise element, the faculties conducting the HBR cases introduced different angles to the cases for individual specialisation and a unique assignment for every class ensured that the surprise element was maintained. The student managers were well prepared with the case (pre-reads) and that helped the faculties discuss the case study more effectively. The entire exercise was well-received by the student managers and faculties.

Coursera is a renowned online portal that is famous in the academic circles for its rigorous academic offerings, which combines theory and practical applications to promote the development of critical thinking and skills. Coursera provides a comprehensive academic development framework that is consistent with the most stringent academic standards, ranging from entry-level courses to advanced professional certificates. In order to cater to a global audience high-quality, accessible education, Coursera designs many courses based on specialisation from across the globe. At Sri Balaji University, Pune, Coursera is introduced as an internal component of assessment for student managers of Semester III. On an average, 13 hours of study hours are mapped with relevant subjects for the benefit of student managers at SBUP. An approximate 1016 students of Semester III have been benefitted by undergoing this self-paced training module. Understanding the importance of continuous learning, SBUP provides Coursera Certification Course for Professional Development of Faculty members. It is mandatory for every faculty to complete 2 certification course every month for professional development, in such a way that one course is relevant to the specialisation of the faculty while the other needs to be outside the specialisation domain. The Expertly designed curriculum along with inter disciplinary integration followed by rigorous assessments in the form of quizzes, and peer-reviewed assignments ensure the enhancement of knowledge of learners at all levels.

LinkedIn Learning, a widely-used online education platform, provides courses that are designed to nurture personal growth, career advancement, and skill development. Although the platform's primary focus is on professional and technical skills, it also integrates elements of academic rigour by providing structured, high-quality content that has been developed by industry experts and educators. LinkedIn Learning is a valuable resource for learners in both academic and professional settings due to its emphasis on practical application, accessibility, and flexibility. It is a self-paced learning tool that adds power to the academic rigour initiative. At Sri Balaji University, Pune, LinkedIn Learning is introduced to bring an academic rigour in Tech Specialisation MBA & all UG batches . These batches include Business Analytics and Data Science, Business Analytics and Digital Marketing, as well as Business Analysis and Product Management. LinkedIn learnings are most preferred courses due to its expert-curated content, comprehensive curriculum combined with practical applications and integration for professional development. The immediate linkage with LinkedIn portal helps the student managers as well as learners to gain credible knowledge with valid certifications that increases their employability quotient.

Through an MoU with SAP India, students complete 200 hours of SAP training across FI, CO, MM, SD, HR and ABAP modules. Students can apply for global SAP certification, greatly enhancing corporate career opportunities.

Read More

SAS (Statistical Analysis System), the flagship platform of SAS Institute, a U.S.-based multinational software organization globally recognised for its leadership in analytics, artificial intelligence, and data-driven decision technologies. Because of its accuracy and capability to handle complex, large-scale analytics, SAS is widely used across industries such as banking and finance, healthcare, manufacturing, retail, marketing, risk management, and research. SAS resources are purposefully embedded intoSBUP’s MBA Technology Management curriculum to strengthen student proficiency in analytics and data-driven decision-making. These include free e-learning courses, video tutorials, software access options, and special discounts, ensuring that learning SAS is accessible, affordable, and aligned with academic needs. SAS Learning empowers students to become confident, job-ready, and analytically strong professionals. Student gain access to one of the most respected analytics ecosystems in the world—preparing them to excel in data-driven roles and contribute meaningfully to the organizations they join.

Learner-Centric Pedagogy



1. Project-Based Learning

Project-Based Learning (PBL) is an integral component of the MBA curriculum at Sri Balaji University, Pune, aligned with the principles of NEP 2020, NAAC, and NBA to promote experiential, multidisciplinary, and outcome-based education. Through industry-oriented projects, live case studies, and real-world problem-solving activities, students apply theoretical management concepts to practical business scenarios, fostering critical thinking, innovation, and industry readiness.

The PBL framework supports NEP 2020’s emphasis on learner-centric pedagogy, skill development, and holistic education. Projects are mapped to Course Outcomes (COs) and Program Outcomes (POs) and evaluated using structured rubrics, presentations, and reports. This approach enhances employability, teamwork, ethical decision-making, and lifelong learning skills, while ensuring academic quality and compliance with national accreditation benchmarks.

 

2. Research Paper Writing

Research Paper Writing is an essential academic component of the MBA program at Sri Balaji University, Pune, designed to strengthen research aptitude, analytical thinking, and scholarly communication. Students are trained in identifying research problems, reviewing literature, formulating objectives and hypotheses, selecting appropriate research methodologies, analyzing data, and presenting findings in a structured academic format. This activity promotes evidence-based decision-making and academic integrity.

The initiative supports NEP 2020’s focus on inquiry-based and research-oriented learning by encouraging students to prepare papers suitable for conferences and peer-reviewed journals. Faculty mentoring, plagiarism checks, and structured evaluation rubrics ensure quality, originality, and ethical research practices. Research paper writing enhances critical thinking, technical writing skills, and lifelong learning competencies, contributing to improved academic outcomes and professional readiness

 

3. Summer Internship

Summer internships contribute significantly to academic growth by connecting theoretical knowledge with real-world practice. They enable students to apply classroom concepts in practical settings, improving conceptual clarity and learning effectiveness. Internship experiences help institutions update and align the curriculum with current industry practices, tools, and expectations. They also support outcome-based education by developing essential skills such as analytical thinking, problem-solving, communication, and teamwork. Internship learnings often form the basis of Summer Internship Project reports, case studies, and research assignments, integrating directly with academic assessment. Overall, summer internships enhance curriculum relevance, learning outcomes, and holistic academic development.

 

4. Wadhwani Foundation -entrepreneurship Development Program

The Wadhwani Foundation – Entrepreneurship Development Program is integrated into the MBA curriculum to foster entrepreneurial mindset, innovation, and start-up competencies. The program provides structured exposure to entrepreneurship concepts such as opportunity identification, business model development, market validation, financial planning, and venture scaling through experiential and practice-oriented learning modules.

The initiative supports NEP 2020’s emphasis on skill development, self-employment, and innovation-driven education. Through hands-on activities, mentoring, digital learning platforms, and real-world entrepreneurial projects, students develop problem-solving ability, leadership, risk assessment, and ethical decision-making skills. The program enhances employability, promotes start-up culture, and contributes to holistic student development while meeting national quality and accreditation benchmarks.

 

5. Case Dissertation

The Case Dissertation is a significant academic component designed to strengthen analytical, research, and problem-solving capabilities. Through this activity, students undertake in-depth analysis of real organizational or industry-specific cases, applying management theories, tools, and frameworks to diagnose problems and propose evidence-based solutions.

The Case Dissertation promotes inquiry-based and experiential learning as emphasized by NEP 2020. Students work under faculty mentorship, ensuring academic rigor, ethical research practices, and outcome-based assessment through structured evaluation rubrics, reports, and presentations. This initiative enhances critical thinking, decision-making, professional writing skills, and industry readiness, contributing to holistic development and compliance with national accreditation quality benchmarks.