Sri Balaji University strives for holistic development of its student managers. Thus adequate attention and opportunities to excel beyond the classroom are provided. Student managers may participate, perform and assist in the arrangement of various competitions, festivals, and cultural events in the University.

Some of the events that are held annually are:
Aiyaswamy culturals: A long running tradition at Sri Balaji University, the Aiyaswamy Cultural Competition, is held every year at the end of the induction period in the spacious Ranganathan Auditorium. The Aiyaswamy Cultural Competition was first introduced in the year 2015 before which it was known as the fresher’s party. Except for the name, nothing much has changed. It was conducted, and participated in with same energy, zeal, fervor, and enthusiasm. In fact, the craze and anticipation for the fest amongst the student managers has only increased since then. Apart from the 2 days of break from regular classes what adds enthusiasm to the students is the prize money and a trip to Goa. The winning group is awarded a cash prize of INR 1, 50,000/- and a trip to Goa. This year, River Ganga won the Aiyaswamy Cup and the trip to Goa. For more details Click here

Drishti: Drishti is an annual, pan-society event involving all the four institutes of Sri Balaji University .Drishti offers something for everyone. For the budding business barons, there is an opportunity to participate in business quiz, or draw out a business plan. For the culturally inclined, the event offers an occasion to participate in musical contests or showcase their creativity in designing costumes for the fashion show. The athletic ones can partake in the sports event which are conducted on the college grounds or at the indoor sports area.

Thus, Drishti is an opportunity for every student manager in the University, juniors and seniors, faculty and staff members alike to participate on and off the stage and presents them the opportunity to win a cash prize of INR 1,50,000, the coveted Rathininathammal Trophy and the unchallenged glory of victory for themselves and their institute.

Apart from these main events, parties and get-togethers are frequently arranged in the society. To celebrate the mini-India spirit of the University, all Indian festivals are celebrated with great fervour.